Marketing Campaign Manager - B2B and Sales Enablement 

What you'll be doing

You’ll join our campaigns team as one of our Marketing Campaign Managers. Your focus will be on B2B and Sales Enablement, and you’ll play a key role in delivering the IET’s evolving B2B marketing campaigns and supporting our sector growth strategies. 

You’ll lead the end-to-end delivery of integrated campaigns that help us connect with businesses, industry partners, and professional stakeholders. From strategy and planning through to execution and optimisation, you’ll ensure everything we do is insight-driven, digitally confident, and commercially focused.

Rather than leading with products, our B2B strategy focuses on helping organisations and institutions solve challenges around workforce capability, professional standards, business growth and supporting the engineering landscape. This role will play a critical part in bringing that approach to life.

Collaboration is central to this role. Working closely with Sales, Product and Portfolio Management teams, you will develop and deliver integrated marketing campaigns, sector engagement programmes, thought leadership activity and sales enablement initiatives that create meaningful customer conversations and support commercial growth.

You’ll be working closely with a team of Digital Marketing Executives and Marketing Campaign Executives as well as our specialist digital marketing and brand & creative teams, and with external agencies, to brief in your marketing challenges and ensure campaign assets, content and outcomes are aligned to business objectives. 

You’ll be instrumental in embedding best practice, using data and insights to tailor campaigns to deliver relevant on-brand messages and content, and to measure channel and campaign performance to optimise activity and demonstrate ROI. You’ll also manage budgets effectively to ensure cost-efficient delivery and maximum impact. 

You'll help organisations and institutions understand how the IET's products, services and experience can support their goals, while ensuring Sales teams have the content, assets and engagement tools they need to maximise opportunities.

As one of our team of Marketing Campaign Managers, you may also support different campaigns in future in line with changing business priorities. 

What we hope you can bring to the role

We’re looking for an experienced marketer with a strong track record in end-to-end B2B campaign delivery. You’ll confidently translate strategy into well-executed, measurable campaigns, taking ownership of planning, implementation and optimisation to drive meaningful business outcomes.

You’ll bring excellent project management skills, able to juggle multiple priorities while keeping campaigns on track with clarity and momentum. Central to the role is your ability to brief, delegate and empower internal colleagues and agency partners, providing clear direction, feedback and support to ensure campaign elements come together seamlessly.

You’ll be data-led and commercially minded, using insight to optimise performance, manage budgets effectively and demonstrate impact, while collaborating closely with stakeholders across marketing, sales and delivery to create joined-up campaign experiences.

From a development perspective, you’ll be supported to keep growing your skillset, with access to learning platforms such as Target Internet and Propolis, enabling you to stay current with modern marketing practices and continue building skills that strengthen both your impact and support the wider team.

A little more about the role

• Develop and deliver strategic, insight-led B2B campaign strategies aligned to business objectives and commercial growth.
• Coordinate the creation of sales enablement assets, customer engagement programmes and thought leadership content that help Sales teams have stronger customer conversations, support account growth and drive engagement across strategic, enterprise and long-tail organisational and institutional customers.
• Develop sector-focused marketing activity that positions the IET as a trusted partner in solving organisational challenges around workforce capability, professional standards and business growth.
• Own campaign delivery from briefing and planning through to execution and evaluation.
• Work with Brand and Creative teams to develop high-quality, engaging campaign assets and content 
• Work with digital specialists to embed digital marketing best practice across content marketing, PPC, search and social media.
• Coordinate activity across digital, email, partnerships, exhibitions and offline channels as required.
• Track, analyse and report on campaign performance, using insight to optimise activity and demonstrate ROI.
• Collaborate closely with Sales and Impact and Member and Customer Engagement teams to support lead generation, conversion and engagement.
• Manage campaign budgets effectively, ensuring cost-efficient delivery and strong value for money.
• Apply audience segmentation and personalisation to tailor campaigns and increase relevance and engagement.
• Stay up to date with marketing trends, tools and innovations, applying learning to improve campaign effectiveness.

A little more about what we’re looking for

• Proven experience delivering successful B2B marketing campaigns
• Experience working closely with Sales teams to support customer growth and commercial objectives. 
• Experience developing sales enablement assets, campaigns and customer-facing communications.
• Experience developing thought leadership, content marketing or customer engagement programmes within a B2B environment
• Ability to translate customer and organisational challenges into compelling campaigns, content and engagement programmes.
• Strong knowledge of digital marketing channels including PPC, email, search marketing and social media.
• Strong analytical skills, with the ability to interpret performance data and apply insights to improve results.
• Excellent organisational and project management skills, able to juggle multiple priorities effectively.
• Experience working with creative teams, providing clear briefs and constructive feedback to deliver on-brand assets.
• Strong stakeholder management and communication skills, working confidently across teams and with external partners.
• The ability to delegate and empower supporting teams to deliver campaign activity.
• Experience managing budgets and maximising return on investment.
• A proactive, adaptable mindset, comfortable working in a fast-paced, evolving environment.

We'd love to get to know you

Is Imposter syndrome creeping in? Don’t worry – we’d rather hear from you this time than not hear from you at all!

Download the full job description for a little more information about the role.

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What if you could be you?

The IET is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.