AV Sales Manager

What you'll be doing

As our AV Sales Manager, you'll be responsible for driving AV revenue across IET London: Savoy Place, selling audio visual solutions and services that help clients deliver exceptional events.

Working closely with clients, agencies, and internal teams, you'll take ownership of the AV sales process from initial enquiry through to successful event delivery. You'll spend time understanding client objectives, developing tailored AV proposals, and identifying opportunities to enhance event experiences through innovative technology and technical expertise.

This is a highly collaborative role that sits at the middle of sales, operations, and event delivery. You'll work closely with our AV, Sales, Operations, IT and IET.tv teams to ensure clients receive a seamless service and that every event is delivered to the highest possible standard.

Beyond sales, you'll play an active role in the operational delivery of services, particularly around event branding and Be-Matrix installations. From developing proposals and generating revenue opportunities through to overseeing on-site setup and derig activities, you'll ensure solutions are delivered safely, efficiently and in line with client expectations.

You'll also support the AV Department Manager in the day-to-day leadership of the AV team, helping to develop colleagues, maintain operational excellence and drive continuous improvement across the department.

What we hope you can bring to the role

We're looking for an experienced AV professional who combines strong commercial awareness with practical technical expertise. You'll have a track record of selling AV services within a live events, venue or conference environment and understand how to balance client needs with operational delivery and commercial performance.

You'll be comfortable discussing a wide range of AV solutions, including audio, video, lighting, hybrid event technology, streaming, filming and conferencing platforms. Just as importantly, you'll have the credibility and confidence to engage with clients, understand their requirements and translate them into practical, profitable event solutions.

Strong relationship-building skills will be essential. You'll be someone who thrives on collaboration, working closely with both customers and internal teams to ensure successful outcomes. You'll also be confident leading, supporting and influencing colleagues, helping to maintain high standards across both sales and delivery activities.

Most importantly, you'll bring energy, enthusiasm and a customer-first mindset, always looking for opportunities to enhance the client experience while growing AV revenue and profitability.

A little more about the role

• Drive AV sales revenue and achieve agreed departmental sales targets.
• Develop and sell tailored AV solutions for conferences, meetings, hybrid events and live productions.
• Actively promote AV services and identify opportunities to maximise revenue and client value.
• Manage the end-to-end sale and delivery of Be-Matrix branding and rigging solutions, including onsite setup and derig activities.
• Meet with clients, agencies and event organisers to understand requirements and develop bespoke proposals.
• Produce detailed AV quotations, packages and technical specifications.
• Liaise with suppliers, contractors and branding partners to support event delivery.
• Ensure AV services are delivered in line with client expectations and commercial objectives.
• Conduct site visits and venue walkthroughs with prospective clients.
• Support the management and development of AV technicians where required.
• Monitor market trends, competitor activity and emerging AV technologies.
• Contribute to operational planning meetings and support the successful delivery of events across the venue.
• Deputise for the AV Department Manager when required.

A little more about what we’re looking for

• Experience in an AV sales role within a conference, events, production or venue environment.
• Proven success selling AV services and solutions for conferences, live events and hybrid events.
• Strong understanding of audio, video, lighting and event production technologies.
• Experience managing client relationships and developing bespoke event solutions.
• Excellent communication, negotiation and stakeholder management skills.
• Operational understanding of conferencing and collaboration platforms including Microsoft Teams and Zoom.
• Knowledge of streaming, filming and broadcast technologies.
• Understanding of networking, connectivity and event technology infrastructure.
• Experience working with digital signage, IPTV and venue technology systems.
• Strong commercial awareness and ability to identify revenue opportunities.
• Experience supporting or managing technical teams.
• Strong organisational and administrative skills with the ability to manage multiple priorities.
• Understanding of health and safety requirements within an events environment.
• Experience using resource management or event management systems.
• Flexible approach to working hours, including occasional evenings and weekends when required.

We’d love to get to know you

Is Imposter syndrome creeping in? Don’t worry – we’d rather hear from you this time than not hear from you at all!

Download the full job description for a little more information about the role; but also, keep in mind that we’re open to discussing flexible ways of working, including reduced hours and working in an agile way, supported by a hybrid working framework that allows you to find the best place to do your best work.

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What if you could be you?

The IET is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.