“My work is a great way for subscribers to find out what’s happening in certain areas, and I use all the tools at my disposal, from email newsletters through to social media. There’s a lot of variety in what I do.”
Indeed, Lewis gets to cover a wide variety of cutting-edge topics through his work – recent campaigns have focused on everything from nanodielectrics and engineering biology through to computers and cognitive systems and quantum communications.
“It’s very technical; I can’t say I understand it all when I read the abstracts, but I look at it and think the work these people do is amazing! However, my marketing background enables me to understand how best to promote them. I focus on finding the best way to reach the readers, putting the information down in a way that grabs their attention and inspires them.”
A dynamic role
No day is ever the same for Lewis, and he really enjoys how dynamic his work is.
“I always get to meet and work with new people on different projects, which I love. I could be doing something on social media or designing and developing a marketing plan. There’s always something to keep me busy, which is what I want from a job.
“I like that the IET doesn’t just employee engineers. It understands the need for staff with a variety of skills sets. It’s using my skills, knowledge and experience to give the organisation fresh ideas, which it can use to be more diverse, effective and proactive. “
Lewis also gets a kick from his work because he feels he’s contributing towards the IET’s vision of ‘working to engineer a better world’.
“There’s a lot of satisfaction from my role,” he says. “By promoting this research I’m helping engineers and researchers access the information they need to help solve the problems they’re tackling. So, when I’m working, I always know that I’m contributing towards solving the problems we face as a world by reaching the decision-makers and engineers that can create the solutions.
“I’ve promoted exciting research on energy engineering which looked at greener ways to generate power and within healthcare technology. And the work we do is far-reaching. We’re providing information and tools to engineers and technologist all across the world, sharing knowledge globally. This really illustrates the influence of the IET,” he concludes.